17 Jun

Dense distribution network in the automobile trade

Direct Valeting wins contract with the UK’s largest Automotive Dealer Group Pendragon PLC

Pendragon, the largest car dealer group in the United Kingdom, has awarded Direct Valeting the contract for vehicle preparation and maintenance at 23 of its locations. Operating as Evans Halshaw and Stratstone, Pendragon has in excess of two hundred dealerships, with franchises from all the major motor manufacturers, including Aston Martin, BMW, Ferrari, Jaguar, Land Rover, Mercedes-Benz, Morgan and Porsche. For the management team of Direct Valeting, the contract with Pendragon represents a great success and a underlines the growth potential of the arwe group. Phil Taylor, Managing Director of Direct Valeting, explains: “Especially since Pendragon greatly reduced the number of their car preparation service providers, their decision to choose Direct Valeting is a great tribute to our service levels and the professionalism of our team”. Pendragon has recently reduced the number of its service partners from 27 to eight in order to ensure that processes are transparent,
efficient and of a high quality. With the commencement of the Pendragon contract, Direct Valeting has increased its presence in the North East of England. The company was founded in 1989 and is headquartered in Newcastle-under-Lyme. It has more than 1,000 operators, looks after a customer base of some 300 car dealerships and is considered the UK market leader for professional
vehicle preparation.

ABOUT arwe group

For over 45 years, we have been offering our professional services to automotive manufacturers, car dealers, car rental companies, leasing companies and car sharing providers.


Our headquarters are in Munich. Additional key locations are London, Paris, Madrid and Vienna.

arwe Holding GmbH
Terminalstraße Mitte 18
85356 Munich-Airport

Tel:             +49 (0)89 90900-10
Fax:            +49 (0)89 90900-1111
E-Mail:      sekretariat@arwe.com